Brand/Product Extension Marketing Plan

Questions: Portray the segment(s) of the market you will contend in and what your target(s) are. What geological region(s) will you contend in (for example neighborhood, national, territorial or worldwide)? What segment profile(s) will your objective clients have (for example age, sexual orientation, family size, pay, occupation, instruction)? What psychographic profiles will your objective clients have (for example convictions, perspectives, social foundations)? Are there any social characteristics for the objective market (for example ongoing purchasers in this class, light-clients, once-a-year purchasers, motivation)? Is it a business-to business target showcase? Why? Arrange the business as far as geological territory; what inferred request will drive the market; nature of the purchasing exchange (delicate); and amount types (one or many). Clarify the method of reasoning behind why these are the ideal objective market fragments, for instance: developing portion/new section simply rising enormous section will it give huge rate of profitability/huge deals income? serious hole around there changing purchaser propensities have opened up new market. Clarify what market focusing on technique you will utilize, and why? Undifferentiated/separated or thought/specialty? What are your general targets? Clarify your center showcasing methodology to accomplish these goals. Creating solid brands Expanding on from the work you finished in earlier weeks, this meeting takes a gander at the creating solid brands. Concerning Appendix 1 in Kotler et al. (2013, p. 627) and the substance of a promoting plan (Kotler et al. 2013, p. 79), think about the accompanying territories comparable to your item. The item Portray your item/administration including its key highlights and advantages. Portray your enlarged item/administration. Recognize the grouping of your item/administration. Work through and clarify any applicable item characteristics. Talk about your item marking. Clarify bundling/naming choices. The brand Portray your marking technique including: brand situating brand name authorizing (whenever required) brand repositioning (whenever required). Legitimize any statistical surveying you will embrace. Portray how you will test advertise your item. Clarify any lawful perspectives that you should consider with your item (for example naming, bundling, medical problems). Answers: Presentation Market arranging is an outline of market systems that are utilized ordinarily for improving the deals and incomes of the association. It additionally centers around the ideal usage of the assets in the most helpful manner for getting the greatest yield (Kotler et al. 2013). This report will concentrate available arranging of Extra in making another flavor and advancement of solid brands through the item. Advertising Plan Topographical locales Since, Extra will dispatch the new kind of coca cola; it will contend in the national market of United States. This is on the grounds that, the coca cola flavor is an exceptionally normal and sought after kind of US (Itobe et al. 2012). Segment areas For the most part, the objective clients will have a place kids, adolescents and youngsters of both the sexual orientations. This is on the grounds that; this brand of biting gum is the main sugar free biting gum with a durable flavor (Kotler et al. 2013). Since, the costs are extremely low and are effectively accessible at all spots, clients of any family size, salary, instruction just as occupation can have it. The new kind of coca-cola it will basically draw in the clients to have it (Lafon and Lawson, 2012). Psychographic profiles It was a fantasy among the individuals that biting gums messes oral up which is broken by Extra biting gum. It is clinically demonstrated that it gives a positive effect on the oral wellbeing by reestablishing the pH balance, cleans away the held up food and remineralises the teeth assaulted by food acids (Johnson and Miles, 2008). The mentality towards having biting gum at early age will cause the rot of teeth had been broken with the dispatch of Extra biting gum. So having new kind of it alongside reward will pull in the potential just as existing clients. Conduct characteristics for the objective market By and large, having biting gum turns into a propensity for the individuals. Individuals by and large have biting gum for diminishing awful inhale, after food as reward and as a relaxant for lessening pressures (Smith, 2012). Be that as it may, interestingly individuals think having an excess of biting gum causes oral issue. This coca cola enhanced biting gum is without such sort of oral causing issues and can be taken whenever. Having new kind of it will draw in the habituated clients just as new clients to attempt it. Business to business target showcase The creation and propelling of coca cola seasoned biting gum is a business to business target showcase. This is because of the interest of biting gums in US is nearly high so propelling of new flavor will help in drawing in new clients just as keep down the old and steadfast clients (Martnez-Pabon et al. 2013). Clients by and large purchase this biting gum in medium amounts for the day by day reason use. Basis behind the ideal objective markets The market of biting gum in todays world is increasing in a significant rate since the old fantasy of tooth rot brought about by biting gums has been broken. It gives a gigantic come back to the organization and has high deals income (Rickman et al. 2012). The primary point of the organization is to give the Customers new flavors to keep down the developing business sector. Market focusing on technique The advertising methodology that will be utilized is undifferentiated promoting since the dispatch of single item will focus all in all market. The advantage of this procedure is that the items are created in a tremendous mass and can be offered to the clients at low costs (Swoboda and Temple, 2013). Since, the business volume will be high; the net revenues will likewise be high. In general targets The goal of the organization is to pick up benefit and have immense deals of the new item. Besides, it additionally points fulfilling the clients with the new flavor that will help in drawing in the clients and expanding the client database (Abrishami and Kolahi, 2013). Center showcasing systems For accomplishing these destinations, the center promoting targets are the development techniques and advancement systems (Kresge and Melanson, 2014). The market will be caught and accordingly the client database will likewise be expanded through development of new flavors. Creating solid brands Key highlights and advantages of the item The item that Extra is intending to make is the coca cola enhanced and sugar free biting gum (Smith, 2012). This item is excellent for oral wellbeing as it kills the plaque acids keeping the teeth remain shielded from rot. Increased item Aside from having coca cola flavor, this item will be made sugar free and will be gum based for safeguarding the flavor for quite a while. Common shading will be utilized and the fixings will be all normal and will be absolutely a vegan gum (Lafon et al. 2012). It will be a coca cola bottle formed item that will assist clients with knowing about the flavor already. Order of item Since, the item focuses on all the clients independent old enough, sex, occupation and instruction, so items are ordered under the solid oral propensities for having biting gum. Item characteristic This biting gum is effectively absorbable whenever gulped and won't create any future medical issue. Additionally on the off chance that it adheres to the garments likewise, it very well may be effectively evacuated without recoloring the garments (Martnez-Pabon et al. 2013). These additional properties will effortlessly pull in the clients who dread of having biting gum due to gulping it coincidentally. Item marking The item will be marked under the propensities for having solid biting gum for oral wellbeing alongside reward (Rickman et al. 2012). This will clearly help in expanding the business income as the clients will locate the twin in one advantage inside a solitary item. Bundling and naming choices The bundling and naming is done so that it doesnt add any harmful materials to the earth. The items are wrapped inside the paper coverings that can be reused for sometime later and don't add poisonous squanders to the earth (Abrishami and Kolahi, 2013). This will help in drawing in the clients to an immense degree since with the expansion in wellbeing cognizance; clients have likewise gotten natural neighborly. Marking technique Additional biting gum as of now exists in the market so the new biting gum will reposition in the current market through its new flavor and oral consideration benefits (Kresge and Melanson, 2014). The brand name will be same just with an expansion of endorsement given by the Dental wellbeing relationship for the wellbeing cognizant individuals. Statistical surveying Statistical surveying will be basic to see the degree of agreeableness and excitement of the individuals with respect to the item (Kotler et al. 2013). A quantitative statistical surveying will be done to the clients for seeing their response with respect to the new item. Test advertising the item For test advertising the item, the organization will give free examples of the biting gum to the individuals as a complimentary to the clients purchasing items in the grocery store and shopping centers (Swoboda and Temple, 2013). Seeing their response and fulfillment on having the item will help in understanding the market. Lawful perspectives The clients are currently days turning out to be a lot of wellbeing cognizant including oral wellbeing. Along these lines, the items are so made to keep up to degree of support of oral wellbeing. The legitimate perspectives like marking and bundling the items will be done so that it won't hurt the opinions of the clients (Johnson and Miles, 2008). In addition, the medical problems additionally need to recalled and the organization should keep the guarantee of keeping up oral strength of the clients as guaranteed. Con

The Phosphate In The Moroccan Industry Economics Essay

The Phosphate In The Moroccan Industry Economics Essay The assets of Moroccan economy dependent on agribusiness, phosphate, and the travel industry, and furthermore deals of fish and see food assumes a significant job in economy of Morocco. Industry and mining contribute around 33% of the yearly GDP total national output which implies all incomes procuring by a nation over the most recent a year time span. As you most likely are aware in the overall Morocco is the universes second or third-biggest maker of phosphates after United States and China. In this task I will clarify and center about the phosphate and the significant job of phosphate in the economy of Morocco, since phosphate mining in Morocco is liable for the greater part of the countries salary, which significant for developing and building up the economy of morocco. The phosphate business in Morocco As you most likely are aware Morocco is probably the biggest nation of creating and sending out the phosphate in the around the world. Morocco phosphate is maybe the most significant mineral in the nation, having different utilizations. The creation of phosphate in Morocco is completed in the four mining places in the nation, in particular Youssoufia, Boucraa, Khouribga and Benguerir. The mines in Khouribga works based on the Oulad Abdoun store of phosphates, found around 140 kilometers south-east of Casablanca. The extraction capability of this mine is around 17-18 million tons every year. The phosphate mineral removed from this mine structures the premise of trading them in remote terrains. In addition, the metals additionally offer extensive help to the new concoction industry situated in Jorf Lasfar The creation of Morocco phosphate is claimed and constrained by OCP, the state-possessed organization, the OCP bunch which represents (office chã ©rifien des phosphates): this gather ing works on the five landmasses. Its customary opening on the worldwide scene since its creation in 1920 normally asks it to forever create change, adaptability and expectation limits in order to enough meet clients progressively tough necessities in an extremely serious market(1). The OCP bunch is one of the biggest endeavor in the realm and furthermore utilizes over 2% of populace who work in the gathering OCP which help to diminish the joblessness in Morocco, on the grounds that the joblessness influence the economy of the nation and the OCP bunch which claimed by the administration they have greater duty of utilizing as much as possible to help the diminishing of joblessness, and furthermore this gathering help the representatives to do preparing with the advancement of the innovation. Morocco houses around 2/3 of the universes phosphate holds, placing it in a higher class than significant contenders China, Russia, and the United States, and this table will give you more insights concerning the save of phosphate in Morocco and different nations which delivering the phosphate: Of the four significant makers, Moroccan stores represent around half of the world aggregate. With Phosphate utilization development evaluated at 1-2% every year, worldwide phosphate saves reach out, for All aims and purposes well into the future, for quite a long time. In the interim, exhaustion of the most financially exploitable stores can be evaluated to happen inside a time of 100-130 years. (2) Morocco takes measures to cut phosphate costs in the third of June 2008 in light of the fact that the general executive of OCP Mr. Mostafa Terrab declared on Monday (June second). Utilizing an expected $4m in speculation, Morocco intends to build phosphate creation from 30 to 55 million tons for each year. Terrab said the measure is relied upon to bring phosphate costs down from the current $300 per ton to $100. Morocco possesses an expected 50 to 71% of the universes phosphate saves. As you notice from this graph in 2001 Morocco is the second enormous nation of creating phosphate rock on the planet after United State, and Morocco produce more than 20.000 tons every year. This is the reason phosphate helps the expansion of GDP in Moroccan economy consistently, and furthermore this huge enormous amount of creation the phosphate in Morocco can place the Morocco as the celebrated nation on the planet and to draw in numerous nations to arrive at their market particularly those that not have any business relationship in the phosphate business with Morocco. The secretary-general of Moroccos Finance Ministry Abdeltif Loudyi said in a meeting on April 7, 2009 in the Sudanese capital, Khartoum. Morocco will open an uncommon zone for the phosphate business and would like to draw in 50 billion dirhams ($6 billion) of ventures and furthermore said The North African nation will presumably hold a global delicate to pull in financial specialists this year, and assemble a funnel to ship the phosphate more cheaply.(3) At the point when Morocco trade phosphate to different nations particularly to one which excessively far from Morocco can cost a colossal measure of cash in transportation, as per this difficult Morocco need to utilize a specific methodology to diminish the expense of transportation and this is the reason Abdeltit Loudyi went to Sudan to examine this financial issue of phosphate with the priest of Sudan. Moroccan phosphate influences financial issues The phosphate business effectively adds to the countrys financial turn of events; by its essence in five geological regions in Morocco, for example, El Jadida, Safi, and Khouribga㠢â‚ ¬Ã¢ ¦ and the phosphate make riches, give occupations, offer preparing, get supplies from and have sub-contracts with a huge and renowned system of national organizations and contributes in the production of organizations. And furthermore it is quick to guarantee the prosperity of its workers, team up with colleges and bolster compassionate, sport which OCP bunch is sponsorship with a ton of football crews in Morocco and furthermore help social activities. The most significant modern fares are crude phosphates What's more, handled items, including phosphoric corrosive and composts, yet Morocco likewise sends out materials, garments, and shoes. In spite of the fact that Morocco is the universes biggest exporter of crude and handled phosphates, the phosphates division by and large contributes just 3 percent to the GDP (4), which helps the economy of Morocco to development consistently. The new understanding includes a modern measurement, with the organizations wanting to dispatch a joint practicality concentrate into a mechanical site to create uranium from phosphoric corrosive. Also, this understanding is marked among Morocco and French this arrangement its essential to build up the economy of Morocco, this understanding which the leader of French Nicolas Sarkozy visit Morocco with the reason to build up the participation and research activities in the field of characteristic uranium between the OCP gathering and other French organizations in a similar division. As per the last measurements which propelled in the papers the fares of Moroccan phosphate expanded by 7.3% in 2002, because of the Expansion of conveyances to India, and the 8% ascend in buys by the United States.(5) This expansion helps the advancement of Moroccan economy particularly in the mineral business which increments by 5% this year. As you notice from the table there is a change somewhere in the range of 1989 and 1999 in sending out of phosphate in Morocco to those nations, there is a very diminishing of trading in US by 40%, which can influence the economy of Morocco in a negative manner. In any case, there is a colossal increment of sending out in Poland by 92% its too close to even think about doubling, this builds help the advancement of the economy of Morocco in a positive manner. The OCP bunch propelled in the news Morocco fares of manures dropped by 6.2%, and furthermore its fares of phosphoric corrosive expanded by 6.2% and those by a phosphate rock by 13.2% its a huge expanding, and fares recorded an expansion of 8.3%, every one of those increments affirms Moroccos position as the world driving exporter of phosphate under all structure, with a piece of the overall industry that moved from 28.2% in 2004 to 30.7% in 2005.(6) Just somewhere in the range of 2004 and 2005 Morocco the fares of a wide range of phosphate increment by 2.5% which useful for the economy of Morocco, this additionally brought about a record turnover, as it rose to 2.055 billion dollars, an increment of 17.8% contrasted and the last measurement of 2004, and furthermore a colossal increment of 49.34% contrasted with 2003. This expansion of Moroccan turnover can change the economy to develop continuously later on. The effect of Moroccan phosphate in the earth As you probably are aware the produce of phosphates can impact nature of Morocco in a negative manner, which implies the OCP bunch when they creates any sorts of phosphate can influence the earth and increment the level of contamination in Moroccan culture over the ocean or the air. The fundamental zones of creating phosphates by OCP bunch are Jorf Lasfar and Safi, on the Moroccan Atlantic coastline; there are compound industry plants that produce phosphate derivates including phosphoric corrosive and manures, along with side-effects, for example, sulphuric corrosive. The fluid effluents of the plants are released straightforwardly into the ocean. So as to assess their effect, we have thought about the appropriation of intertidal large scale benthos in a few areas, along industry contamination. The outcomes represent how organic decent variety and species densities decline unexpectedly in the region of these modern effluents, and furthermore how recuperation, as estimated by similar parameters, continues with good ways from the release points.(7) Be that as it may, the OCP bunch makes reference to in the yearly report in 2005, which the gathering needs to have a decent turn of events and the usage of the first OCP bunch ecological arrangement just as the setting-up of the quality-wellbeing condition contract on July 20 around the same time 2005, as per this incredible activity the gathering subscribes to contribute further towards improved network conditions life in Morocco. Morocco intend to build up the creation of phosphate In 2009 Morocco particularly OCP bunch propelled another arrangement to build up the creation of phosphate or to help the phosphate business by buying or utilizing new materials and utilizing

How to Activate Ratings and Review on Facebook Fan Page

How to Activate Ratings and Review on Facebook Fan Page In most of the Branded page you will find rating and review enabled option. This is for getting feedback from potential customers and users. However Facebook only allow Business fan page or service provider to get review and rating. So If you are a business owner or any service provider then you can activate review and rating option on your Facebook official page. But what about Blogger and WordPress blog user? don't worry you can activate review and rating option by simple trick. In this tutorial I will show you the way that will easily help you to enable this option. Before that you can see my Blog's Facebook fan page with Star ratings and review system. https://www.facebook.com/BloggerSpice If you have little time then kindly rate my Blog with 5 star and write minimum 50 characters for review. First click on Star rating icon then review box will appear and write your review there. Step1Go tohttps://www.facebook.com/and Log in to yourFacebook Account Step2Click About below your Page's cover photo. To let visitors post ratings and reviews on your fan Page, you'll need to choose Local Businesses for your Page's category. Because Facebook only allow ratings and reviews if your Page's category is Local Businesses: Step3Now click on edit link in the Address section, add your address like, City and Post code first. And in Address field write your area name (case sensitive) and Facebook will automatically detect your area name. For finding accurate area name find your position in Bing map. And click Save Changes. Step4 After saving your changes it will take some times to appear a map below given address. When your Map will appear. Click to edit the Address section again. Step5 Now Below the map, click to check the box next to Show map, check-ins and star ratings on the Page. After that Click Save Changes button. Now check your Facebook Page and see Review and Rating has enable. So if any readers wants to write review s/he must rate the page first by clicking on 4/5 star. And after that s/he able to write review. Remember that at least 50 character should be write on review box otherwise Done option won't be activate. Good side of this rating system is your page look like branded page with 5 stars. But the bad side is if you get more 1 star then your site rating will go down. For this reason review writer should write review after proper assessment of a site and after that s/he should write review. I hope this tutorial help you for enabling review and star rating. However if you face any trouble then feel free to leave a comment below. Thank you.

Bullying A Serious Problem - 1326 Words

The issue of bullying may seem insignificant and petty, but the truth is we are conditioned to ignore it. The fear of being the next victim has caused many to lose sight of their moral compass when it comes to defending one another or standing up for what is right. Instead we cower and turn our attention to giving way to the biggest and loudest voice. Most people are prone to neglect the fact someone is being bullied, because once again they fear becoming the next victim. School bullying is a problem found all across the United States and around the world. It can take many forms, including physical violence, psychological bullying, name-calling, taunting, teasing, and social exclusion. Bullying was once thought of as a normal†¦show more content†¦Bullying is one of the factors in deterring a student’s ability to reach a higher level of education. It does the opposite of empowering students; physical and verbal abuse can result in lack of confidence, being unabl e to adjust to people or environments and overall failure to thrive. If there is no healing after physical and/or verbal abuse from the wounds inflicted, then the chances of the victim moving forward to success will not occur. Bullying is defined as â€Å"a process in which one person repeatedly uses his superior strength or influence to mistreat attack or force another person to do something.†1 Being bullied is a part of most every child’s life today; studies show that millions of kids are bullied each year with little to no intervention. Bullying can sometimes do permanent psychological damage which never heals. If not dealt with in a timely manner the students can undergo damage ending in insanity or suicide. Bullying does not only affect the victim, it can also traumatizes the innocent bystanders who witness the abuse while seemingly remaining helpless to stop the act. Bystanders can â€Å"be reluctant to attend school, feel fearful or powerless to act and guilty for not acting, have increased mental health problems, including depression and anxiety, and have increased use of tobacco, alcohol, or other drugs.†2 Most bullying happens when a bystander is not around to

On How the Environment Influences Interpresonal Communication

Interpersonal communication is exchange of information between two or more people. It is withal an area of study. Related skills are learned and can be ameliorated. During interpersonal communication there is message sending and message receiving. This can be conducted utilizing both direct and indirect methods. Successful interpersonal communication is when the message senders and the message receivers understand the message. According to Saundra Hybels, the environment influences interpersonal communication. How we react to this environment is tenacious by our culture, sociological roles, and psychological make-up. Every culture has rules that its members are expected to follow. They are subsidiary guides in our day-to-day casual relationships. Sociological roles impose inhibitions on interpersonal communication because we often cannot elude our consciousness of the role. For instance, even when we verbalize with an edifier as a friend, there is always the vigilance that he or she will eventually have to give us a grade. This vigilance is liable to make our communication less free and open. Psychological rules are internal and are predicated on the postures, values, and credence’s that we have acquired throughout our lives. In some cases, our psychological rules may be in conflict with our cultural or sociological rules. If both spouses emanate from a homogeneous cultural or sociological background they will probably have a close psychological relationship. The most

The Effect of Religion on Education Essay - 656 Words

The Effect of Religion on Education Religion has played an important part in the development of education ever since the beginning, even before the creation of schools. The first schools, which were monasteries, started around the Dark Ages, approximately 450 A.D.; Back then, educations only purpose was to people of the religious persuasion, especially Christianity. Christianity is the religion that has most affected education, and so was the case back then, too. Those people I was talking about before were the ones with the power, however. The pope commanded more respect and authority than the king, the church taxed the people, and the church dictated the laws of the land. The church was in charge of the peoples souls, so they†¦show more content†¦Then to add fuel to the fire, the printing press was invented. This allowed the people to see the bible for themselves, a book which was before only held in the hands of the church. People could interpret the book for themselves, and didnt need the church or it s priests as much as they used to. Religion was the only kind of education until then, as people started to try and see the world in a more secular sense. This was the beginning of the end of education and religion being tied so closely together. The church lost a lot of power, as the bible became the ultimate authority replacing the pope and the priests. Around this time, universal education started. Universal education is the system in which everyone, even commoners, have the right to a basic elementary education. Martin Luther also introduced other new ideas concerning education, such as state controlled curriculum, teacher certification, and finances. He also believed in vocational and higher education being made available for everyone, not just the wealthy or elite. The next great development in the Religion/Education relationship came around the time of the population of North America by the Europeans. There were three major colonies in the territory that is now the U.S.: the North, Middle and South colonies. Each took to education in a different manner. The NorthernShow MoreRelatedThe Social Survey ( Gss )1135 Words   |  5 Pagessex, years of education, religion, marital status, and general happiness. Most of those are considered core demographic factors for any study, thus no explanation is needed, with the exception of happiness. Happiness was included because of the supposed relationship between happiness and generosity; research has stated that volunteering makes people happy and that happy people volunteer more. For this research, no control variables were used as the interest was in seeing the effect, of lack thereofRead MoreWorld Issues : Personal Opinion1572 Words   |  7 Pagesconsideration the positives effects of colonization. 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Animal imagery in of mice and men free essay sample

The title of John Steinbecks novel comes from a Robert Burns poem about the struggle for survival of a field-mouse: The best laid plans o mice and men Gang aft agley which suggests from the outset that the lives of men and animals are closely linked in this novel. At the beginning of the novel not only do we learn about Lennies love of petting small creatures but we also learn about the hopes and dreams of the two characters. The fact that the poem then goes on to say: An leae us nought but grief and pain For promised Joy is also highly relevant to the themes of the novel since the connotations of the title nd the link to the Burns poem suggest that their dreams are doomed from the start. In the opening paragraphs of the novel, Steinbeck creates a picture of the natural world as a beautiful place which is disturbed by humans. To begin with the rabbits sat as quietly as little, gray sculptured stones but as Lennie and George approach the tranquillity is disturbed as the rabbits run for cover. The rabbits are presented as innocent and cute in their natural setting but the tranquillity of the setting is deceptive, an illusion, representing the calm before the storm whilst the grotesque maginary rabbit in the last section is not only a distortion of nature but a recognition that the natural world order has been overturned. Lennies dream is bound up with animals; his great desire is to tend the rabbits and when he gets George to repeat the mantra of the dream to him over and over again, it is this aspect that Lennie really focuses on rather than the ownership of the land. However, animals represent not only Lennies dream but also his downfall. In the first section, Lennies child-like love of petting small creatures, particularly mice, is shown in some detail. Moreover, Lennie does not Just pet small animals, he ets them to death. When George takes the dead mouse away from Lennie it is obviously not the first time that this has happened. George recalls that Lennies Aunt Clara stopped giving him mice because You always killed em. We are alerted to the fact that Lennie kills the things that he pets very early on in the novel, therefore. The fate of the puppy given to Lennie by Slim seems sealed from the start. When Lennie tries to bring it back into the bunkhouse, George tells Lennie Youll kill him the first thing you know. It is not only with small animals that Lennie is inclined to be rough. We learn that the roblems in Weed started because Lennie Jus wanted to feel that girls dress Jus wanted to pet it like it was a mouse. Steinbeck uses the deaths of the small animals to show that despite loving to stroke nice things, he inevitably kills them; once Lennie starts to stroke Curleys wifes hair, theretore, it is only a matter ot time betore a similar tate betalls her. One of the most obvious uses of animal imagery is in the descriptions of Lennie which abound with comparisons with creatures. The first description of Lennie tells of how he Walked heavily the way a bear drags his paws. When Lennie drinks eeply of the water at the beginning of this first scene, the noise he makes is likened toa horse. It is not only the sounds that Steinbeck suggests make Lennie animal-like but also the simple way he addresses his thirst by plunging his whole head in the water. Later, Lennie is said to have dabbled his big paw in the water. The use of the bear metaphor is significant with the implicit suggestion of the legendary strength of the bear and the over-enthusiastic petting of things, the bear hug which is a precursor to the death of Curlers wife later in the novel. The use of animal comparisons helps the reader to understand Lennies character nd gives clues about what he will be like in different situations. When George is trying to get the mouse away from Lennie in the opening section, Steinbeck uses the simile like a terrier to suggest that Lennie will not let something go. This has further implications later in the novel when Lennie has the fight with Curley and will not let go of his hand. Lennies reverence of George has a dog-like quality and when George snapped his fingers sharply at Lennie there is the suggestion that it is like a dog obeying its master. However there is a sense ofa power in Lennie that cannot always be controlled. One of the most obvious uses of animal imagery is the episode with Candys dog which Steinbeck uses symbolically to hint at what is to come. The way the old dog follows Carlson so trustingly mirrors the way Lennie obeys George at the end. When he tells him to remove his hat, Lennie does so dutifully and when George tells him to look across the river Lennie obeyed him. The death of Candys dog foreshadows Lennies death; Lennie is shot in exactly the same way as the old dog, in the back of the head, and for the same reason to protect him from future misery. The last section of the novel ends where it began in the clearing but the ranquillity of the scene in which the snake glides smoothly through the pool is disturbed by the heron which: plucked it out by the head and the beak swallowed the little snake while its tail waved frantically. It is shortly after this that George finds Lennie and shoots him. Throughout the novel, Steinbeck weaves animal imagery into the fabric of the novel, often as a precursor to what will happen in the human world. Lennie dies dreaming of the rabbits he wishes to tend. It seems to be a fitting end. characters. The tact that the poem then goes on to say: therefore, it is only a matter of time before a similar fate befalls her. he bear and the over-enthusiastic petting ot things, the bear hug which is a precursor to the death of Curleys wife later in the novel. mplications later in the novel when Lennie has the fght with Curley and will not let goof his hand. Lennies reverence of George has a dog-like quality and when George obeying its master. However there is a sense of a power in Lennie that cannot always as innocent and cute in their natural setting but the tranquillity ot the setting is nice things, he inevitably kills them; once Lennie starts to stroke Curlers wifes hair, be controlled